Pigments for Automotive Coatings

OEM and refinish-grade organic pigments engineered for UV stability, lightfastness 7-8, and 10+ year outdoor durability.

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Pigments for Automotive Coatings

Pigment Selection for Automotive Coatings

Automotive coatings demand pigments that hold their color through 10+ years of direct sun, road salt, gravel impact, and frequent washing. Whether you're formulating OEM basecoats, automotive refinish topcoats, or aftermarket touch-up paints, choosing the right pigment chemistry is the difference between a coating that fades after two summers and one that still looks fresh a decade later.

Premium automotive coatings rely on three pigment families: benzimidazolone yellows (PY154, PY155, PY180) for solar yellow and ochre shades; quinacridone reds and violets (PR122, PR202, PR209) for clean magentas and blue-shade reds; and phthalocyanine blues and greens (PB15:3, PG7, PG36) for the standard blue and green palette. Each delivers Blue Wool 8 lightfastness (ISO 105-B02) — the industry minimum for exterior automotive use.

Solvent-borne basecoats and waterborne basecoats have different pigment requirements. Solvent systems are forgiving on flocculation; waterborne systems need surface-treated grades with hydrophilic surface chemistry to disperse cleanly without bleed or settling. Powder coatings used for wheel rims and underbody require pigments stable to 200°C cure cycles. Our technical team helps formulators match pigment surface treatments to their binder system on the first sample request.

All Kanani automotive-grade pigments are REACH compliant, RoHS compliant, and free from the 24 banned aromatic amines. Every batch ships with a Certificate of Analysis documenting actual measured values for color strength, particle size, lightfastness, and heat stability. Samples are free for qualification.

Recommended Grades

Top Pigments for Automotive Coatings

PY154 Yellow Pigment for Solvent & Water-Based Systems
PY154
Benzimidazolone
Premium yellow for automotive & powder coatings
Pigment Red 112 for Solvent & Water-Based Coatings
PR112
Naphthol
Bright naphthol red for solvent and water-based coatings
Solvent Resistant Pigment Orange 36 Bright Shade
PO36
Benzimidazolone
Solvent-resistant benzimidazolone orange with bright shade
Pigment 174 Greenish Yellow — High Performance for Plastic & Paint
PY174A
High Performance
Premium greenish yellow for plastic and automotive paint
Fast Red F3RK — Pigment Red 170 Powder
PR170
Naphthol AS
Fast Red F3RK naphthol pigment for demanding applications
FAQ

Common Questions About Automotive Coatings

What lightfastness rating do automotive coatings require?

Exterior automotive coatings (basecoat, clearcoat, refinish topcoat) require Blue Wool lightfastness 7-8 (ISO 105-B02) minimum. Interior automotive trim and dashboard plastics typically require 6-7. Aftermarket touch-up paints and detailing products should match OEM 8/8 ratings to maintain color match through years of side-by-side outdoor exposure.

Which pigments work in waterborne automotive basecoats?

Waterborne basecoats need surface-treated organic pigments with hydrophilic surface chemistry: PY154 (benzimidazolone), PR122 (quinacridone), PR202 (quinacridone), PR254 (DPP), PB15:3 surface-modified beta phthalocyanine, and PG7. Untreated grades will flocculate, settle, or cause shade shift on application.

Are your automotive pigments REACH and RoHS compliant?

Yes. All Kanani automotive-grade pigments are REACH compliant and free from the 24 banned aromatic amines. They are also RoHS compliant with no detectable lead, cadmium, mercury, or hexavalent chromium. Every shipment includes compliance declarations and Safety Data Sheets per GHS.

Can I get free samples of automotive pigments?

Yes. Free 50-100g evaluation samples are available for any pigment grade in our portfolio. Samples and bulk are produced under identical specifications, so what you qualify in your lab is what arrives at scale. Request samples via [email protected] or +91 76008 95971.

Get Pigment Recommendations for Your Automotive Coatings Project

Share your binder system, processing temperature, and required performance — our technical sales team will recommend the right grade and ship a free 50-100g sample for qualification.


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Contact PersonBhargav Kanani
Phone / WhatsApp+91 76008 95971
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